Transforming GTM with AI Strategy and Platform Innovation

I’m a strategic executive specializing in AI strategy, platform operations, and go-to-market transformation. I’ve led global teams across high-growth SaaS companies and Fortune 500 enterprises including SAP, BusinessObjects, and Symantec, aligning people, processes, and technology to drive growth and operational excellence.

With roots in Europe and a career spanning both sides of the Atlantic, I bring a global perspective to building modern, data-driven GTM organizations. I focus on unifying Marketing, Sales, Customer Success, Finance, and IT around AI-enabled automation, intelligent workflows, and scalable processes to accelerate decisions and enhance customer value.

My experience spans license, subscription, and usage-based business models, giving me a strong foundation to lead through transformation, pricing shifts, and operating model evolution. I work closely with senior leadership to translate vision into execution by building the systems, insights, and governance needed for predictable growth and enterprise-wide accountability.

As a Partner at Logical Approach, I help organizations advance adaptive GTM practices that leverage AI to scale efficiently, unlock value faster, and compete with confidence in an AI-first world shaped by Go-to-Value.

I welcome conversations with executive teams pursuing transformative growth, whether through advisory support or leadership from within.