Marketing & GTM Transformation Leader IN AN AI-First World.

Welcome, and thanks for stopping by. 

I lead Marketing Operations, Technology, and GTM Enablement - helping organizations turn strategy into execution. I drive digital transformation and organizational change to solve complex go-to-market challenges and deliver measurable growth through the smart use of data, systems, and AI.

I write frequently about the real-world impact of AI in business especially how it’s reshaping marketing, sales, and customer engagement. Feel free to check out my blog for monthly insights or follow the snackables section for quick, frequent takes.

With 15+ years leading Marketing Operations, MarTech, and GTM systems across Fortune 500 B2B and high-growth SaaS companies, I’ve helped teams align around unified data, scale demand generation, and deliver measurable impact. 

At SAP, BusinessObjects, and Symantec, I partnered with CMO, RevOps, GTM, and Finance executives to enable $2B+ in marketing-driven revenue, 80%+ ARR growth, and $50M+ in margin improvements - bridging strategy and execution across direct, partner, and eCommerce channels.

I’m driven to turn complexity into impact - fostering an innovation mindset and optimizing AI and automation responsibly to maximize ROI, protect privacy, and build trust. Known for hands-on leadership, I apply agile practices, drive process optimization, and implement KPI-based accountability across the customer lifecycle to enhance full-funnel performance and customer experience.

Backed by credentials from Stanford, MIT, and McCombs, I combine business acumen with operational depth and a track record of leading high-impact portfolios. I’m passionate about applying emerging technologies to deliver strategic advantage in an AI-first world.

Always happy to connect—whether it’s to exchange ideas or explore how to transform your GTM strategy through AI-powered operational excellence.

🔗 LinkedIn | stephansteiner.com | X (@stephansteiner)