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Executive Summary
About Stephan Steiner
Marketing and Technology Executive, bringing deep expertise in business strategy, marketing, and operational leadership, I drive enterprise-wide transformation—aligning technology investments with business objectives to accelerate growth, efficiency, and customer engagement.
My expertise spans Marketing, Sales, Customer Success, and IT, ensuring that investments align with governance, structured processes, and operational excellence to drive sustainable, data-driven customer experiences. With proven expertise in MarTech and a strong foundation in SalesTech, AI, Cloud, and eCommerce, I bridge strategy with execution—maximizing technology investments, optimizing operations, and enhancing customer experiences.
A trusted advisor to CMOs, CROs, CIOs, and executive teams, I simplify complexity, build high-performing teams, and foster agility across the revenue lifecycle. I champion ethical AI and responsible innovation, creating high-impact ecosystems that empower individuals and businesses to thrive.
Beyond leadership roles, I’m also available for advisory and fractional consulting engagements. Let’s connect to explore how I can help your organization scale, optimize, and innovate for sustained growth and success.
Professional Experiences
SAP SE [04/19-06/24]
Global Vice President, Head of Marketing Technology & Transformation
Promoted to drive the transformation of go-to-market operations, surpassing SAP Marketing’s $2B+ revenue target. Led cross-functional Business and DevOps teams to implement strategic MarTech, Analytics, and AI solutions, optimizing processes, enhancing data-driven marketing planning and execution, and delivering robust ROI measurement, forecasting, and trend analysis capabilities.
SAP SE [01/18-04/19]
Vice President, Board Compliance Initiative: GDPR for SAP Marketing
Appointed to turn-around stalled SAP GDPR initiative. Safeguarded 35% of revenue-driving demand, mitigated $1M+ in fines (per incident), and increased NPS by 1.5%, while streamlining program efficiency with 3x faster decisions and 5% improved resource use.
SAP SE [07/16-01/18]
Senior Director, SAP Hybris Marketing Automation Program
Selected to lead the transformation to SAP Hybris Marketing Automation in the cloud, achieving $2M+ in savings, 10% efficiency gains, and 20% improvement in lead management KPIs, while enabling real-time targeting with advanced analytics.
SAP SE [01/11-06/16]
Sr. Director, Global MarTech Investments and Delivery
Appointed to lead the seamless integration of acquired companies, including SuccessFactors, Ariba, Hybris, and Fieldglass into SAP Marketing, delivering $4M+ in CapEx savings and 12% OpEx optimization. My strategic technology investment framework enabled the executive team to make data-driven decisions, effectively managing $60M+ to drive operational excellence and digital transformation with scalable, future-ready capabilities.
SAP SE [01/08-03/11]
Sr. Director, Global Marketing Operations & Process Office
Retained to lead the integration of BusinessObjects into SAP following its acquisition, safeguarding $500M+ in revenue. Subsequently tasked with establishing SAP’s first Marketing Process Office, I developed a high-impact framework to enable data-driven decision-making and drive operational excellence. I successfully applied this framework while leading the strategic CRM reengineering initiative, delivering $15M+ in business value through combined savings and growth.
BUSINESS OBJECTS [06/06-01/08]
Director, Global Marketing Operations and eCommerce
Recruited to drive marketing transformation, I aligned digital investments with strategic business goals, implemented a global marketing automation solution, and established standardized processes. Achievements include driving 10% growth through in-product marketing, increasing lead volume by 30%, and delivering unified KPIs in partnership with the CMO and COO to enhance operational excellence and strategic decision-making.
SYMANTEC [04/04-05/06]
Director, Global Sales Operations & eCommerce
Hired to manage Symantec's $2.5B/year Maintenance Renewals business globally, optimizing go-to-market processes across Direct, Channel Partner, and Online sales, and achieving renewal rates exceeding 80%. Additionally, I was tasked with leading the strategic "Lead-to-Cash Customer Journey" initiative to enhance customer experiences post-Veritas merger.
Education & Skills
EDUCATION
University Texas McCombs School of Business
Cloud Computing: Master AWS, Azure, DevOps & more.
Executive Learning PGD Program (in progress)
Stanford University Graduate School of Business
Digital Transformation: Leverage Technology to Innovate Your Business
Executive Leadership Program
MIT Sloan School of Management
Digital Transformation: Platform Strategies for Success
Executive Leadership Program
Berufsfachschule KV Basel, Switzerland
Bachelor of Business Administration (BBA)
LANGUAGES
English, German, French