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Executive Summary
About Stephan Steiner
I am a strategic executive with expertise across Digital Marketing, Sales, E-Commerce, IT, and Business Operations, known for driving transformative digital initiatives that seamlessly align go-to-market strategies with execution. By embedding measurement frameworks, optimizing processes, and fostering adoption, I deliver data-driven insights and operational excellence, enabling agility, growth, and long-term resilience.
Equally adept at collaborating with business and DevOps teams or crafting executive-level narratives, I excel at simplifying complex concepts to align cross-functional priorities. My leadership drives effective change management, empowering organizations to adapt, innovate, and maintain a competitive edge in dynamic markets.
In leadership roles at SAP, BusinessObjects, and Symantec, I developed and executed high-impact strategies, established transparent measurement frameworks, and led global teams to deliver complex, transformative initiatives. By aligning technology investments with strategic objectives, I enable AI-powered automation, reduce costs, and unlock actionable insights that drive growth, profitability, and innovation.
With a focus on sustainable impact, I deliver scalable solutions and strategic outcomes that position organizations for long-term success. Based in the San Francisco Bay Area, I bring a collaborative spirit, results-driven focus, and a world-class perspective, balanced with humility, humor, and humanity, to every opportunity.
Professional Experiences
SAP SE [04/19-06/24]
Global Vice President, Head of Marketing Technology & Transformation
Promoted to drive the transformation of go-to-market operations, surpassing SAP Marketing’s $2B+ revenue target. Led cross-functional Business and DevOps teams to implement strategic MarTech, Analytics, and AI solutions, optimizing processes, enhancing data-driven marketing planning and execution, and delivering robust ROI measurement, forecasting, and trend analysis capabilities.
SAP SE [01/18-04/19]
Vice President, Board Compliance Initiative: GDPR for SAP Marketing
Appointed to turn-around stalled SAP GDPR initiative. Safeguarded 35% of revenue-driving demand, mitigated $1M+ in fines (per incident), and increased NPS by 1.5%, while streamlining program efficiency with 3x faster decisions and 5% improved resource use.
SAP SE [07/16-01/18]
Senior Director, SAP Hybris Marketing Automation Program
Selected to lead the transformation to SAP Hybris Marketing Automation in the cloud, achieving $2M+ in savings, 10% efficiency gains, and 20% improvement in lead management KPIs, while enabling real-time targeting with advanced analytics.
SAP SE [01/11-06/16]
Sr. Director, Global MarTech Investments and Delivery
Appointed to lead the seamless integration of acquired companies, including SuccessFactors, Ariba, Hybris, and Fieldglass into SAP Marketing, delivering $4M+ in CapEx savings and 12% OpEx optimization. My strategic technology investment framework enabled the executive team to make data-driven decisions, effectively managing $60M+ to drive operational excellence and digital transformation with scalable, future-ready capabilities.
SAP SE [01/08-03/11]
Sr. Director, Global Marketing Operations & Process Office
Retained to lead the integration of BusinessObjects into SAP following its acquisition, safeguarding $500M+ in revenue. Subsequently tasked with establishing SAP’s first Marketing Process Office, I developed a high-impact framework to enable data-driven decision-making and drive operational excellence. I successfully applied this framework while leading the strategic CRM reengineering initiative, delivering $15M+ in business value through combined savings and growth.
BUSINESS OBJECTS [06/06-01/08]
Director. Global Marketing Operations and eCommerce
Recruited to drive marketing transformation, I aligned digital investments with strategic business goals, implemented a global marketing automation solution, and established standardized processes. Achievements include driving 10% growth through in-product marketing, increasing lead volume by 30%, and delivering unified KPIs in partnership with the CMO and COO to enhance operational excellence and strategic decision-making.
SYMANTEC [04/04-05/06]
Director. Global Sales Operations & eCommerce
Hired to manage Symantec's $2.5B/year Maintenance Renewals business globally, optimizing go-to-market processes across Direct, Channel Partner, and Online sales, and achieving renewal rates exceeding 80%. Additionally, I was tasked with leading the strategic "Lead-to-Cash Customer Journey" initiative to enhance customer experiences post-Veritas merger.
Education & Skills
EDUCATION
University Texas McCombs School of Business
Cloud Computing: Master AWS, Azure, DevOps & more.
Executive Learning PGD Program (in progress)
Stanford University Graduate School of Business
Digital Transformation: Leverage Technology to Innovate Your Business
Executive Leadership Program
MIT Sloan School of Management
Digital Transformation: Platform Strategies for Success
Executive Leadership Program
Berufsfachschule KV Basel, Switzerland
Bachelor of Business Administration (BBA)
PROFESSIONAL SKILLS
Business Skills
Strategic Thinking & Problem Solving:
- Driving growth through innovative, results-oriented strategies.
Empowering Marketing with Technology:
- Aligning marketing strategies with cutting-edge digital tools to deliver measurable outcomes.
Future-Proofing Organizations:
- Leading digital transformation to ensure long-term resilience and adaptability.
Technology Investment Optimization:
- Designing and implementing strategies that maximize ROI on technology investments.
MarTech Expertise:
- End-to-end setup, integration, and management of marketing technology stacks.
Process Optimization & Automation:
- Streamlining workflows to boost efficiency and reduce costs.
Change Leadership:
- Facilitating organizational change and fostering a digital-first mindset.
Program Office & Stakeholder Collaboration:
- Building governance frameworks and aligning priorities with key stakeholders.
Leadership in Complex Organizations:
- Successfully navigating and driving growth in matrixed, global environments.
- Excellent communicator at any level in the organization.
Team Building & Culture:
- Creating high-performing teams and cultivating a culture of innovation and adaptability.
- High emotional intelligence (EQ) and cultural intelligence (CQ) to be successful in global organizations and multicultural environments.
Technology Scope across Marketing, Sales & DevOps (not exhaustive)
Strategy & Planning:
- Allocadia, Smartsheet, ServiceNow, SAP Analytics, Google Analytics, Tableau
Content Marketing (CMS/DAM):
- Adobe Experience Manager, OpenText
Digital Marketing:
- Marketing & Sales Email/Campaign Platforms
- Account-Based Marketing (ABM) Tools: Demandbase, 6sense
- Search Engine Optimization (SEO) and SEM Tools: SEMrush, Google
- Social Media Management Tools: Sprinklr, Hootsuite,
- Advertising and Demand Generation Platforms: GoogleAds, LinkedIn Ads
- Video Marketing Tools: Vidyard, Vimeo, Canva
E-commerce Platforms:
- SAP Commerce Cloud, Shopify, GoDaddy
Demand Generation & Management:
- Marketing & Sales Automation Platforms
- Sales Enablement Platforms: Outreach.io
- Chatbots and Conversational Marketing Tools: SAP Conversational AI, Drift
- Lead Data Enrichment Tools: ZoomInfo, D&B
Events and Experiential Marketing:
- ON24, Kaltura, Zoom
Customer Experience (CX):
- Adobe Experience Manager, Qualtrics
Marketing Operations:
- Customer Relationship Management (CRM): SAP CRM, Salesforce
- Marketing Automation Platforms (MAP): Adobe Engage / Marketo, SAP Marketing Cloud, Oracle Eloqua, Aprimo
- Customer Data Platforms (CDP): SAP Customer Data Platform CDP
- Collaboration and Workflow Tools: ServiceNow, Mural, Jira, Slack, Smartsheet, Microsoft Office Suite,
- Consent & Privacy Management: SAP Customer Identity & Access Management CIAM, TrustArc
Analytics and Insights:
- SAP Analytics, Google Analytics, Tableau
AI Innovation Platform/Tools:
- SAP Business Technology Platform (BTP), Java Spring, Apache Tika, Llama 3, JIRA
LANGUAGES
English, German, French