StephanSteiner
Stephan Steiner

GTM & Revenue Operations Executive

I connect GTM strategy, process, and technology into operating models that execute and scale.

Twenty years in global leadership roles at SAP, BusinessObjects, and Symantec. I've built revenue operations systems, delivered automation and AI for measurable impact, and transformed the operational disciplines that make GTM execute at scale.

My Background Let's Connect

How I Think

The views that shape my work.

GTM is a system, not a function.

Marketing, Sales, CS, and Technology only harmonize when connected by shared data, process, and a common operating model. I drive that alignment.

GTM is moving from volume to value.

Consumption-based and usage models change every assumption about how revenue operations, demand generation, and customer success connect. I build for that world.

AI is an operating model and data decision, not a technology decision.

Its value breaks as cross-functional dependencies increase. I build the infrastructure to handle that complexity.

Transformation is a people problem before it's a systems problem.

Most transformations stall because the system changed but the people didn't. I fix both.

Strategy only has value when it executes.

The gap between strategy and execution is where growth stalls. I close it by design.

What I Do

Where I create the most value.

GTM Operating Model Design

Aligning people, process, data, and technology into a single operating system built for scale.

Revenue Operations & Operating Cadence

Building the forecasting frameworks, funnel and pipeline governance, and performance cadences that keep GTM visible, measured, and accountable to plan.

AI & Automation Integration

Identifying and implementing AI where it creates measurable GTM impact, not just operational noise.

MarTech Strategy & Portfolio Governance

Stack rationalization, portfolio management, and technology roadmaps tied to business outcomes.

M&A GTM Alignment & Integration

Protecting in-flight revenue and driving adoption of new operating models across acquisitions.

See How I Work →

Track Record

A track record built at global scale.

$50M+ Operational efficiencies delivered
$4M Annual AI content savings
11 M&A integrations led
4,000+ Enterprise users enabled

Revenue & Pipeline

Drove 80% subscription renewals across a $2.5B global business.
Improved BDR productivity by 30% and lead-to-pipeline conversion by 20%.
Delivered $15M+ in revenue systems reengineering across the full GTM stack.

Technology & AI

Built an AI content classification system that took $4M out of the annual marketing budget.
Rolled out SAP Marketing Cloud and Marketo to 4,000+ enterprise users globally.
Built the MarTech governance framework that aligned a multi-million-dollar portfolio to business outcomes.
Operationalized GDPR, CCPA, CASL, and PIPL compliance into live GTM execution globally, turning regulatory risk into a repeatable operational capability.

Scale & Leadership

Led SAP's GTM from license to cloud and consumption-based, while the business was still running.
Protected in-flight revenue and accelerated time-to-value across eleven acquisitions.
Built and led diverse, distributed teams across four regions through growth, transformation, and change.

Currently

Building GTMbyDesign, a GTM intelligence platform, with Logical Approach as implementation partner.

Selectively exploring senior GTM operations and transformation roles.

Let's Talk

Open to the right conversation.

Selectively exploring senior GTM operations and transformation opportunities. If you're building something serious and need someone who's already lived the problems you're trying to solve, let's talk.

Get in Touch