StephanSteiner
Stephan Steiner

Marketing Technology & Operations Leader

I transform marketing technology, process, and GTM strategy into operating models that align, execute, and scale.

Twenty years in global leadership roles at SAP, BusinessObjects, and Symantec. I've built marketing technology and operations systems, delivered automation and AI for measurable impact, and transformed the operational disciplines that make GTM execute at scale.

My Background Let's Connect

How I Think

The views that shape my work.

Marketing technology only creates value when it improves how marketing operates.

Platforms alone don’t drive growth. I build the processes, governance, data, and operating models that help marketing execute consistently, create customer value, and scale with confidence.

Marketing operations should make business decisions easier.

Great marketing operations don’t just improve execution—they improve executive decision-making. I build planning, measurement, and governance frameworks that provide transparent, end-to-end visibility from investment to business outcomes.

Every technology investment should strengthen the business.

Technology should simplify operations, improve collaboration, and increase measurable business value. Every platform, AI capability, and automation initiative should have a clear purpose and measurable impact.

AI succeeds when the operational foundation is ready.

Successful AI adoption depends less on algorithms than on trusted data, integrated platforms, effective governance, and organizational readiness. I build the conditions that allow AI to deliver lasting business value.

Strategy only creates value when it executes.

The gap between strategy and execution is where growth slows. I connect planning, execution, measurement, and continuous improvement through operating models that turn strategy into predictable outcomes.

Transformation is about people as much as technology.

Technology enables change, but people sustain it. Lasting transformation happens when organizations adopt new ways of working—not simply new systems.

What I Do

Where I create the most value.

Marketing Technology Strategy & Portfolio Management

Develop enterprise MarTech strategies, technology roadmaps, and governance models that align platform investments with business priorities while maximizing adoption and return on investment.

Marketing Operations & Execution Excellence

Design scalable operating models that improve campaign execution, streamline workflows, strengthen cross-functional collaboration, and enable marketing organizations to perform consistently at scale.

Planning, Measurement & Executive Insights

Build planning processes, performance frameworks, and executive dashboards that connect investments, execution, customer outcomes, and business performance through transparent end-to-end measurement.

Marketing Data, Analytics & Performance

Create trusted data foundations that improve visibility, strengthen decision-making, and provide leaders with actionable insights across the entire demand-to-revenue lifecycle.

AI & Intelligent Automation

Identify and implement AI and automation where they create measurable business value—improving productivity, accelerating decision-making, and enabling marketing teams to focus on higher-value work.

GTM Enablement Through Marketing Operations

Strengthen collaboration across Marketing, Sales, and Customer Success by building the operational capabilities, technology, and governance that support scalable, measurable go-to-market execution.

Selected Business Impact

A track record built at global scale.

$50M+ Operational Value Delivered
$4M Annual AI Savings
4,000+ Enterprise Users Enabled
20+ Years Leading Enterprise Marketing Transformation

Revenue & Business Performance

Improved BDR productivity by 30% and lead-to-pipeline conversion by 20% through marketing technology, process, and operational improvements.
Supported 80% subscription renewals across a $2.5B global business.
Delivered $15M+ in revenue systems modernization across enterprise marketing and GTM platforms.

Marketing Technology & AI

Built an AI-powered content classification capability that enabled $4M in annual marketing reinvestment while improving operational efficiency.
Led global deployment of SAP Marketing Cloud and Marketo supporting 4,000+ enterprise users.
Established enterprise MarTech governance that aligned multi-million-dollar technology investments with measurable business priorities.
Operationalized GDPR, CCPA, CASL, and PIPL compliance by embedding privacy into global marketing operations and execution.

Enterprise Leadership

Led enterprise Marketing Technology & Operations transformation during SAP's transition from perpetual licensing to cloud and consumption-based business models.
Built enterprise planning, governance, and measurement capabilities that improved executive visibility across marketing investments, execution, and business performance.
Built and led global, cross-functional teams across four regions through large-scale transformation and organizational change.

Currently

Advising organizations through Logical Approach while continuing to evolve GTMbyDesign—an innovation project that applies Marketing Technology & Operations, AI, and executive operating models to improve planning, execution, measurement, and go-to-market performance.

Actively exploring Director, Senior Director, VP, and executive leadership opportunities in Marketing Technology, Marketing Operations, Digital Transformation, AI-enabled Marketing, and Enterprise Marketing Platforms.

Let's Talk

Building Better Marketing Organizations

If your organization is modernizing Marketing Technology, strengthening Marketing Operations, adopting AI, improving executive planning and measurement, or building scalable operating models, I'd welcome the opportunity to explore how we can create measurable business value together.

Get in Touch