StephanSteiner
Stephan Steiner

Marketing Strategy & Operations Leader

I design, build, and lead the operating models that enable Marketing, Sales, and Customer Success to plan, operate, and grow together.

For more than twenty years at SAP, BusinessObjects, and Symantec, I have partnered with executive leadership to translate business strategy into scalable operating capabilities by connecting planning, technology, AI, and execution to accelerate growth and strengthen customer and partner experiences.

My Background Let's Connect

How I Think

The views that shape my work.

Technology only creates value when it strengthens how organizations operate.

Platforms alone do not drive growth. I build the processes, governance, data foundations, and operating models that help organizations execute consistently, create customer value, and scale with confidence.

Marketing operations should make business decisions easier.

Great Marketing Operations do more than improve execution. They strengthen executive decision-making. I establish planning, measurement, and governance frameworks that provide transparent visibility from investment and activity to customer and business outcomes.

Every technology investment should strengthen the business.

Technology should simplify operations, improve collaboration, and increase measurable business value. Every platform, AI capability, and automation initiative should have a clear purpose, an accountable owner, and a measurable impact.

AI succeeds when the operational foundation is ready.

Sustainable AI adoption depends on trusted data, integrated technology, effective governance, clear workflows, and organizational readiness. I build the conditions that allow AI to become part of how teams plan, decide, execute, and continuously improve.

Strategy only creates value when it executes.

The gap between strategy and execution is where growth slows. I connect planning, investment, execution, measurement, and continuous improvement through operating models that translate executive priorities into predictable outcomes.

Transformation is about people as much as technology.

Technology enables change, but people sustain it. Lasting transformation occurs when teams understand the purpose, adopt new ways of working, and share accountability for measurable business outcomes.

What I Do

Where I create the most value.

Marketing Strategy & Operating Models

Translate business priorities into scalable Marketing operating models that connect strategy, planning, investment, execution, measurement, and continuous improvement across global organizations.

MarTech Modernization & Portfolio Management

Develop enterprise MarTech strategies, technology roadmaps, and portfolio governance that align platform investments with business priorities, strengthen adoption, reduce complexity, and improve return on investment.

Executive Planning, Governance & Performance

Establish annual and quarterly planning processes, governance frameworks, operating cadences, and performance measurement that give leaders clear visibility into priorities, investments, execution, pipeline, and business outcomes.

Marketing Data, Analytics & Decision Support

Build trusted data and measurement foundations that improve executive decision-making, strengthen customer and pipeline visibility, and provide actionable insights across the demand-to-revenue lifecycle.

AI Transformation & Intelligent Automation

Operationalize AI and automation within planning, workflows, content and campaign operations, customer engagement, and decision-making to improve productivity, simplify complexity, and create measurable business value.

GTM Operating Models

Strengthen how Marketing, Sales, and Customer Success plan, operate, and grow together by aligning objectives, capabilities, processes, data, technology, governance, and performance measurement.

Selected Business Impact

A track record built at global scale.

$50M+ Operational Value Delivered
$4M Annual Marketing Reinvestment Enabled Through AI
4,000+ Marketers Enabled Globally
10,000+ Sales and Partner Users Enabled

Revenue & Business Performance

Improved BDR productivity by 30% and lead-to-pipeline conversion by 20% through Marketing Technology, process, data, and operating model improvements.
Supported more than 80% customer retention across a $2.5B global subscription business.
Generated $18M in incremental annual revenue by redesigning renewal operations and creating structured outbound renewal and upsell programs.
Established shared accountability with Sales leadership for pipeline conversion and revenue target attainment.

MarTech Modernization & AI

Directed a $10M+ annual operating budget and an enterprise ecosystem spanning more than 100 technology solutions, vendor relationships, and strategic partners.
Built an AI-powered content classification capability that enabled $4M in annual marketing reinvestment while improving operational efficiency.
Led global adoption of SAP Marketing Cloud and enterprise marketing automation capabilities supporting more than 4,000 marketers.
Modernized customer data, campaign and content operations, workflow automation, lead management, event technology, privacy, and shared services.
Embedded GDPR, CCPA, CASL, and PIPL requirements into global marketing processes and technology.

Operating Models & Enterprise Transformation

Built and led global Marketing Technology & Operations organizations supporting 4,000+ marketers and enabling 10,000+ sales and partner users.
Established enterprise planning, governance, portfolio management, and performance frameworks that connected investments, execution, pipeline, and business outcomes.
Supported SAP's transition from perpetual licensing to cloud and consumption-based business models through platform and operating model transformation.
Led 11+ global M&A integrations aligning organizations, processes, data, and technology while protecting business continuity.
Built and led distributed, cross-functional teams and strategic partner ecosystems across North America, EMEA, APJ, and Latin America.

Currently

Partnering with Logical Approach leadership to shape the firm's consulting strategy, market positioning, operating models, and AI-enabled advisory capabilities supporting enterprise transformation.

Leading the strategy and development of GTMbyDesign, an AI-enabled operating intelligence platform designed to help organizations continuously strengthen the capabilities that enable Marketing, Sales, and Customer Success to execute as one go-to-market organization.

Currently exploring senior leadership opportunities where I can help organizations modernize how Marketing, Sales, and Customer Success plan, operate, and grow together.

Let's Talk

Turning Strategy Into Scalable Execution

If your organization is modernizing Marketing Strategy & Operations, transforming MarTech and AI, strengthening executive planning and performance, or building scalable GTM operating models, I would welcome the opportunity to explore how we can create measurable business value together.

Get in Touch