I transform how organizations go to market by connecting strategy, operating models, organizational capabilities, enterprise platforms, and AI to measurable business outcomes.

For more than twenty years at SAP, BusinessObjects, and Symantec, I’ve led transformation across Business, Marketing, Sales, and Technology Operations, combining enterprise-scale leadership with the operating and technology depth to stay close to the work, solve complex problems, and get things done.

Currently exploring full-time executive leadership opportunities focused on transforming how organizations go to market to accelerate growth, strengthen organizational capabilities, improve operational performance, and turn technology and AI investments into measurable business value.

My Background Let’s Connect

How I Operate

How I lead, execute, and build.

I give teams the clarity, autonomy, and support to solve problems, make decisions, and deliver results.

I connect strategy to execution by strengthening the organizational capabilities and operating models required to deliver outcomes.

I bring business and technology together around measurable business value, not technology for its own sake.

I approach AI as an operating-model challenge first: trusted data, clear ownership, integrated technology, effective governance, and executable workflows.

Current Work

Where I’m focused right now.

Logical Approach & Capability360

I advise select organizations through Logical Approach and lead development of Capability360, an AI-enabled Capability Intelligence platform applying the GTMbyDesign methodology to help organizations understand and strengthen the capabilities required to turn strategy into measurable business outcomes.

Selected Business Impact

A track record built at global scale.

$50M+ Operational Value Delivered

$4M Annual AI Savings

4,000+ Enterprise Users Enabled

20+ Years Leading Enterprise Transformation

GTM & Business Performance

Improved BDR productivity by 20% and sales prospecting efficiency by 30% through AI-enabled engagement and content intelligence.

Supported more than 80% customer retention across a $2.5B global subscription business.

Generated $18M in incremental annual revenue by redesigning renewal operations.

Built shared accountability with Sales leadership for pipeline conversion and revenue targets.

Enterprise Platforms & AI

Directed a $10M+ annual budget across more than 100 technology vendors and partners.

Built an AI-powered content classification capability that freed up $4M a year for marketing reinvestment.

Led global adoption of SAP Marketing Cloud for more than 4,000 marketers.

Modernized customer data, campaign operations, and privacy compliance across GDPR, CCPA, CASL, and PIPL.

Operating Models & Enterprise Transformation

Built and implemented MarTech and cloud CRM solutions hands-on, then brought enterprise data, intelligence, and AI into platforms, workflows, operating models, and organizational capabilities at global scale.

Built and led global Business Operations and Technology organizations.

Helped lead SAP’s shift from perpetual licensing to cloud and consumption-based models.

Integrated 11+ acquisitions, aligning teams, systems, and processes without disrupting the business.

Built distributed teams across North America, EMEA, APJ, and Latin America.

Currently

Let’s Connect

If you’re navigating GTM transformation, operating-model change, or the intersection of business, technology, and AI, I’d welcome the conversation.

Let’s Connect