Digital Transformation is Business Transformation.

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In today’s dynamic digital landscape, leveraging technology for business transformation is critical to remaining competitive and exceeding customer expectations. Organizations must adopt advanced technologies, streamline operations, and implement data-driven strategies to drive measurable growth and profitability. Agility, precision, innovation, and actionable insights are essential for delivering seamless customer experiences while ensuring sustainable enterprise growth and operational excellence. For CXOs, accelerating business outcomes requires collaboration on a strategic technology transformation roadmap. In this fast-paced environment, speed and actionable insights are not just advantages—they are necessities.

I'm a digital transformation leader with a unique blend of business and technology expertise, driving rapid and sustainable growth across GTM by leveraging digital technologies, data-driven strategies, and innovative solutions to unlock revenue streams, enhance customer engagement, and improve operational efficiency. I collaborate with CXOs and business leaders to secure buy-in and align technology investments with strategic priorities. By leveraging data insights and digital channels, I deliver personalized, seamless customer experiences that drive engagement and loyalty.

Passionate about cutting-edge technologies like cloud computing, AI, and advanced analytics, I thrive in agile environments. I combine effective change management with strategic technology adoption to maximize ROI and enable scalable growth. I foster a digital-first mindset and build robust data infrastructure and governance frameworks. Using advanced analytics, I uncover insights, predict trends, and enable data-driven decision-making. By setting clear performance metrics and implementing comprehensive measurement frameworks, I ensure accountability, transparency, and sustained success.

With extensive experience spanning Marketing, Sales, IT, and Business Operations in global B2C and B2B companies, I excel at building high-performing teams. I am equally skilled in leading Business and DevOps teams or simplifying complex concepts for executive-level narratives, ensuring cross-functional alignment. My collaborative leadership style motivates individual team members to excel while fostering organizational alignment to navigate digital transformation successfully.

Based in the greater San Francisco Bay Area, I enjoy spending time with my family, running, gardening, and tackling DIY home projects. I also serve as president of a local nonprofit Swiss Club.

Bilingual in English and German, I hold executive education credentials in digital transformation from Stanford and MIT, along with a BBA from KV Basel, Switzerland.  Currently, I am further advancing my expertise through a post-graduate program in Cloud Computing at the McCombs School of Business, University of Texas.

I am available for fractional, consulting, or permanent roles where I lead and optimize business operations, leveraging digital transformation as a strategic enabler to drive impactful, future-focused initiatives across marketing, IT, or cross-functional organizations. To learn more about my expertise or explore opportunities, feel free to connect below.

Additionally, I am a frequent speaker and contributor on MarTech, RevTech, AI technologies, and the trends shaping the future of digital business evolution.